The Armidale School is a prestigious Prep to 12 institution with a unique philosophy.

Charged with conveying the diverse community of students, parents and friends at The Armidale School (TAS), GDJ developed “The one for all”. A line that showcased TAS’s unique philosophy and gathered everyone in the school community behind it.

Beautifully shot and directed, the film highlighted the amazing activities on offer at TAS, capturing the attention of parents on TV and online, while a suite of print and digital tied the campaign together offline.