Gluten free is now worry free

Gluteguard is a revolutionary new product for those with gluten sensitivities, developed by Australian-owned biopharmaceutical company, Glutagen.

GDJ was engaged to initially build an online campaign to launch Gluteguard in Australia. The unique challenge of this project was to create a humourous campaign while adhering to strict therapeutic goods guidelines, and stringent rules and regulations around a product that deals with sensitive medical issues.

GDJ successfully created a captivating and fun branded campaign online and then followed that up with content for video, magazines and outdoor. We managed influencer marketing by engaging Olympic brand ambassador Ariarne Titmus. The result has been a hugely successful campaign leading to increased sales and Gluteguard being distributed nationally by pharmaceutical titan, Chemist Warehouse.