Grant Day James

Well, they say ‘never work with children or animals’, but here at GDJ we pay little attention to naysayers. In fact, we rather like a good challenge. And so we regularly find ourselves teaming up with our tiny, furry or feathered friends…

Keeping us very busy with kids and animals is our much-loved client, Zoos Victoria. Lately, we’ve had the pleasure of working on a very special project – an integrated advertising campaign for Zoos Victoria Memberships. Featuring online, outdoor and television advertising, the campaign communicates the value and key benefits of a zoos membership in a quirky and catchy way – with a strong focus on kids and animals.

This campaign offered the first opportunity in many years for zoos to create a TV commercial – an exciting project for us in at GDJ…

We teamed up with the clever people at Visual Playground and, with time and budget constraints in mind, nutted out the best approach. To evoke the sense of wonder and excitement of the zoo, 2D images, including photos and graphic textures, were layered and animated to produce a vivid zoo environment. Next, we worked with the talented team at GAS Inc to create a fun and evocative soundscape. Finally, it all came together into what we think is a pretty snazzy 30 second ad!

You can check out the results below.

In early 2010, we worked closely with the Hamish & Andy gang to build their website. And last month we launched their updated site along with the ‘certified facebook killer' – www.chumsgroup.com The update involved a reskin and upgrade. We completed a photo shoot (which … Read full story→

Well another year has passed us by and last year's lessons are tucked neatly away in our pockets to help us dress for 2012 - whatever the weather. Here at GDJ, 2011 was an absolute blast - our clients, once again proving to be the savviest, loveliest and most attractive people … Read full story→

Right from the very first bounce of that odd-shaped red ball, Monday mornings at Grant Day James have been filled with enthusiastic yelps of "I got eight! I got eight!!" or a long and groaning "nooooooo". In 2011, footy fever swept the office and brought out a competitive streak in … Read full story→

It's back! We're just a few sleeps away from the Mazda one day, once a year sale - M Day. More than a handful of staff remember the first M Day we ever did over a decade ago (yikes!). Over the years, as the strength of M Day has continued to … Read full story→

Sorry. Following: "So we at GDJ have been thinking about the insertion of something other than an apostrophe to indicate a possessive." Should read: "So we at GDJ have been thinking about the insertion of something other than an apostrophe to indicate a PLURAL."

Someone once told me that I know very little about grammar because I was educated in the 70s (note the lack of apostrophe), when the education system decided that churning out highbrow grammar weirdos wasn't the way forward. But even little old me, with limited knowledge of Split Infinitives and … Read full story→

After months of preparation and anticipation, the 2011 Australian International Motor Show is up and running at the Melbourne Convention and Exhibition Centre until Sunday 10th July. With 45 new car reveals, it's already shaping up to be one of the best motor shows Melbourne has seen in years. You don't … Read full story→

Whether you're planning a sneaky getaway, lunch with family or simply to ignore the healthy eating guidelines for chocolate consumption, from all of us at Grant Day James we wish you a safe and happy Easter. The GDJ office will be closed for the Easter and Anzac Day public holidays … Read full story→

Last year, we were thrilled to welcome yet another fabulous client to Grant Day James, the Australian International Motor Show (AIMS). The 2010 Motor Show, held in Sydney, showcased some truly spectacular vehicles with everything from lean, green, zero emissions machines right through to the high-powered, performance-focused super cars. There was … Read full story→